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Concepts

6 articles.

Campaigns list in the demo workspace showing three marketing campaigns with Scheduled, Sending and Completed status badges, a progress bar reading sixty-two per cent, sent and read counts against an audience total, and Pause and Cancel controls

Concepts

MM Lite Was Renamed. The Payload Still Says marketing_lite

Meta renamed MM Lite to the Marketing Messages API for WhatsApp, but the status webhook still returns marketing_lite. Plus what 134100, 134101 and 134102 mean.

17 min read

The WabaCRM shared inbox in a demo workspace, shown in a browser frame: a conversation list on the left with a search box and All, Unread, Mine and Unassigned filter tabs, and an open thread on the right under a banner stating how long free replies remain, with grey inbound and green outbound bubbles, an assignee dropdown, a Resolve button and a composer carrying attachment, quick-reply and template controls.

Concepts

Instagram DM Rules: The 24-Hour Window for Business

Instagram gives a business 24 hours to reply to a DM, exactly one private reply per comment within 7 days, and no template channel to reopen a closed...

14 min read

The WhatsApp numbers screen in a seeded demo workspace, showing a Connect a number card with a green button above a webhook callback URL field with a Copy control. Below it a connected number carries Default and Connected badges, buttons for Refresh, Sync templates, Auto-assign, Edit and Disconnect, and a row reporting quality rating, messaging tier, template count and when it was last checked.

Concepts

Switch WhatsApp API Providers: What Carries Over

Your business portfolio owns the WhatsApp Business Account, not your provider. What transfers when you switch, what does not, and the 72-hour trap to avoid.

15 min read

The WabaCRM campaigns list in a demo workspace: a search box, a status filter and a New campaign button above three campaign rows in Scheduled, Sending and Completed states, each with a progress bar, a sent and read count against the audience size and a When column; the Sending row has Pause and Cancel buttons beside it.

Concepts

WhatsApp broadcast limits: what actually caps your reach

Four separate ceilings decide how many people a WhatsApp broadcast reaches: the 256-contact list, your messaging limit, throughput and quality rating.

11 min read

The WabaCRM WhatsApp numbers screen for a demo workspace: a Connect a number card with a green Connect a number button, a webhook callback URL field with a Copy button, and a connected number card marked Default and Connected that lists quality rating, messaging tier, template count and last-checked time alongside Refresh, Sync templates, Auto-assign, Edit and Disconnect buttons.

Concepts

WhatsApp BSP vs Tech Provider vs Solution Partner

Meta's partner documentation names Solution Partners, Tech Providers and Tech Partners — not BSPs. Only one of those tiers can bill you for messages.

11 min read

The WabaCRM inbox in a demo workspace: a conversation list on the left with a search box, All, Unread, Mine and Unassigned filter tabs and an Available for new chats checkbox, and an open thread on the right with a banner stating how long free replies remain, an Unsubscribe button, a dropdown showing a team member's name, a Resolve button, inbound and outbound message bubbles, and a composer with attachment, emoji and lightning-bolt icons plus Send and Use template buttons.

Concepts

WhatsApp Business App vs API: Which One You Need

The free app allows four linked devices and broadcast lists of 256 saved contacts. Where it genuinely stops, what the API adds, and the third option.

14 min read

Other topics

Errors Pricing Policy Templates Developers Verification Troubleshooting Messaging windows India compliance Team inbox Account limits Consent Coexistence

Your customers are already on WhatsApp

Free for your first 1,000 contacts, with no time limit and no card. Setting up the workspace takes minutes; connecting a number takes as long as Meta's own review of it.

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Payments are processed by Razorpay on their own checkout — your card details are never entered on, or stored by, WabaCRM. Every inbound WhatsApp webhook is checked against its signature before it is trusted.

Tech Provider is a Meta platform access tier — not a partnership, a reseller agreement or an endorsement.