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Real estate

Every site-visit enquiry, followed up before it goes cold

Property buyers message on WhatsApp, then message four other brokers. The one who replies first, with the floor plan attached, gets the site visit.

What usually goes wrong

How real estate teams use WabaCRM

An away message answers the 11pm enquiry

Business hours, timezone and cooldown are yours to set, so an after-hours buyer gets an immediate acknowledgement and a promise rather than silence.

One shared number, assigned properly

Every enquiry becomes a contact and lands in a shared inbox. Assign it, or let auto-routing hand it to the least-busy agent. Nobody double-chases.

Floor plans reused, not re-hunted

The media library stores brochures and price lists once, so any agent can send the current one — and the reuse is cached so a campaign never 404s mid-send.

A pipeline you can actually see

Drag a buyer from Enquiry to Site Visit to Booked on the Kanban board. Lead scoring surfaces who is warm.

The history stays with the business

Conversations belong to the workspace, not the handset. When an agent leaves, their threads are still there.

Messages this industry actually sends

Templates go to Meta for approval before they can be sent outside the 24-hour window. WabaCRM's builder writes them, submits them and shows you the approval status.

New listing matching your budget in {locality}
Site visit confirmed for {date} at {time}
Documents required for your home loan application

Words in braces are merge fields — each recipient gets their own value.

The WabaCRM shared inbox, showing a customer conversation with the remaining 24-hour reply window and agent assignment.
One number, your whole team — with the 24-hour reply window visible on every conversation.

Questions

WhatsApp for real estate — common questions

The app is enough until two things happen: more than one person needs to answer, or you need to message more than 256 people at once. Both are hard limits of the app, not settings. The API removes both — a shared inbox for your whole team, and broadcasts to your full contact list — and WabaCRM gives you that free for your first 1,000 contacts.

Yes, through coexistence. Your number stays live in the WhatsApp Business app on your handset and mirrors into WabaCRM at the same time, so replies you send from the phone appear in the team inbox. Your past chats stay on the phone rather than being imported, and a few app features — broadcast lists, disappearing and view-once messages — are switched off by Meta while coexistence is on.

Free for your first 1,000 contacts with every feature and unlimited team members, then ₹96 per 1,000 contacts a month. Meta charges separately for messages, billed directly to you at Meta's published rates — we add no markup.

For anything sent outside a 24-hour window after the customer's last message, yes — that is Meta's rule for every provider, not ours. WabaCRM includes a template builder, syncs approval status from Meta, and switches the composer to templates automatically once a conversation's window closes, so a message never silently fails.

Other industries

Try it on your own real estate enquiries

Free for your first 1,000 contacts, with no time limit and no card. Setting up the workspace takes minutes; connecting a number takes as long as Meta's own review of it.

Sign up with your company email address. No sales call, no onboarding fee, nothing to schedule.

Why this is safe to point your customer list at

Payments are processed by Razorpay on their own checkout — your card details are never entered on, or stored by, WabaCRM. Every inbound WhatsApp webhook is checked against its signature before it is trusted.

Tech Provider is a Meta platform access tier — not a partnership, a reseller agreement or an endorsement.