Features Pricing Use cases Compare Blog
Sign in Start free

E-commerce & D2C

Recover the cart, confirm the order, and sell the next one

For a D2C brand WhatsApp is where order updates get read, COD orders get confirmed, and a festive campaign actually reaches people.

Create your free workspace

What usually goes wrong

How e-commerce & d2c teams use WabaCRM

✓

Order updates people read

Utility templates for shipped, out-for-delivery and delivered — sent automatically through the API from your own systems.

✓

COD confirmation before dispatch

A template with quick-reply buttons turns "confirm your order" into one tap, which is the cheapest RTO reduction available to you.

✓

Festive campaigns at real volume

Segment by group, status or lead score, and send with merge fields. Sending is rate-limited to protect your number's quality rating.

✓

Drip sequences that pace themselves

Send a sequence to a large list at a fixed number per day, so a 50,000-contact list does not go out in one alarming burst.

✓

Consent handled for you

STOP opts a customer out instantly, and consent is re-checked per recipient at send time — not at launch — so someone who opts out mid-campaign stops receiving it.

Messages this industry actually sends

Templates go to Meta for approval before they can be sent outside the 24-hour window. WabaCRM's builder writes them, submits them and shows you the approval status.

Your order {order_id} has shipped
Confirm your cash-on-delivery order
{first_name}, your cart is still waiting

Words in braces are merge fields — each recipient gets their own value.

The WabaCRM shared inbox, showing a customer conversation with the remaining 24-hour reply window and agent assignment.
One number, your whole team — with the 24-hour reply window visible on every conversation.

Questions

WhatsApp for e-commerce & d2c — common questions

The app is enough until two things happen: more than one person needs to answer, or you need to message more than 256 people at once. Both are hard limits of the app, not settings. The API removes both — a shared inbox for your whole team, and broadcasts to your full contact list — and WabaCRM gives you that free for your first 1,000 contacts.

Yes, through coexistence. Your number stays live in the WhatsApp Business app on your handset and mirrors into WabaCRM at the same time, so replies you send from the phone appear in the team inbox. Your past chats stay on the phone rather than being imported, and a few app features — broadcast lists, disappearing and view-once messages — are switched off by Meta while coexistence is on.

Free for your first 1,000 contacts with every feature and unlimited team members, then ₹96 per 1,000 contacts a month. Meta charges separately for messages, billed directly to you at Meta's published rates — we add no markup.

For anything sent outside a 24-hour window after the customer's last message, yes — that is Meta's rule for every provider, not ours. WabaCRM includes a template builder, syncs approval status from Meta, and switches the composer to templates automatically once a conversation's window closes, so a message never silently fails.

Other industries

Real estate Education & coaching Clinics & healthcare Travel & hospitality

Try it on your own e-commerce & d2c enquiries

Free for your first 1,000 contacts, with no time limit and no card. Setting up the workspace takes minutes; connecting a number takes as long as Meta's own review of it.

Create your free workspace

Sign up with your company email address. No sales call, no onboarding fee, nothing to schedule.

Why this is safe to point your customer list at

Payments are processed by Razorpay on their own checkout — your card details are never entered on, or stored by, WabaCRM. Every inbound WhatsApp webhook is checked against its signature before it is trusted.

Tech Provider is a Meta platform access tier — not a partnership, a reseller agreement or an endorsement.