Turn WhatsApp into your best sales channel

Send campaigns customers actually read, answer every chat from one shared inbox, and capture each enquiry as a lead — on the official WhatsApp Business Platform.

Get started free See how it works

✓ Free forever, not a trial ✓ No card required ✓ Set up in an afternoon

The WabaCRM dashboard showing contacts, messages sent, delivery rate, read rate and a daily message volume chart.

+1 lead

captured just now

98% delivered

last 30 days

The problem

Email gets ignored. WhatsApp gets read.

But running it from a phone doesn't scale. One person holds the device, nobody else sees the history, and enquiries quietly go cold.

One phone, one person

The number lives on a single handset. When that person is off, customers wait — and nobody else can see what was already promised.

Enquiries fall through

A message arrives at 9pm, gets buried by morning, and a ready-to-buy customer is never followed up.

No idea what works

You cannot tell which message drove sales, who replied, or whether anything was delivered at all.

Everything included

One place to sell, support and follow up

Every feature is on every plan. The only thing that changes with price is how many contacts you keep.

Shared inbox

Your whole team, one WhatsApp number

Conversations land in a shared console. Assign them to an agent, drop in a canned reply, and see delivery and read receipts on every message. The 24-hour reply window is shown on screen, so nobody guesses whether a free reply is still allowed.

✓ Assignment and ownership
✓ Canned replies with shortcuts
✓ Sent / delivered / read receipts
✓ Automatic template fallback

Shared inbox showing a customer conversation with delivery receipts and the reply-window banner.

Contacts & leads

Every enquiry becomes a tracked lead

A message from an unknown number creates a contact automatically. Move it through your own pipeline on a drag-and-drop board, or work the list view with search, filters and custom fields.

✓ Automatic lead capture
✓ Drag-and-drop pipeline
✓ Custom fields and tags
✓ Tap to start a chat

Contacts Kanban board with leads arranged in New, Contacted and Qualified columns.

Campaigns & templates

Personalised messages, at any volume

Sync your Meta-approved templates and send them with merge fields, so every recipient gets their own name, order number or appointment time. Sending is rate-limited to protect your number's quality rating.

✓ Meta template sync
✓ Merge fields like {first_name}
✓ Per-number rate limiting
✓ Approval status at a glance

Template library showing approved, pending and rejected WhatsApp message templates.

Reporting

Know what was delivered, and what worked

Delivery and read rates are measured against what actually left the platform, so a queue backlog can never flatter the numbers. Connection health and quality rating are surfaced before Meta restricts you, not after.

✓ Delivery and read rates
✓ Daily volume trend
✓ WABA quality monitoring
✓ Full message log

Dashboard showing contacts, messages sent, delivery rate and read rate with a daily volume chart.

How it works

Live in an afternoon

No developer needed. If you already have a WhatsApp Business account, you are most of the way there.

1
Connect your number

Link your WhatsApp Business Account with your Meta credentials. We verify the connection against Meta before saying it worked, and subscribe your webhooks for you.
2
Bring your contacts

Upload a CSV — column names are matched automatically, numbers are normalised, and duplicates are caught. One bad row never costs you the rest of the file.
3
Start conversations

Send an approved template to a segment, or just reply to whoever messages you. Every reply lands in the shared inbox and becomes a tracked lead.

WhatsApp number connection screen showing quality rating, messaging tier and the webhook callback URL. — Connection health, quality rating and messaging tier — visible from day one.

Pricing

Free for your first 1,000 contacts. Forever.

Not a trial — no countdown, no card, no expiry. Outgrow it and it is $1 per 1,000 contacts a month. No feature tiers, no per-agent charges, no setup fee.

Free forever

Everything unlocked. No card, no expiry.

$0 /month, always

✓ 1,000 contacts included
✓ All features, no restrictions
✓ Unlimited team members and agents
✓ Web, iOS and Android apps
✓ Never expires — it is not a trial

How can this be free?

Sign-up needs a company email address, so WabaCRM is used by real businesses rather than throwaway accounts. Most outgrow 1,000 contacts and upgrade — and until then, costing us very little is the point.

Get started free

Pay as you grow

When you outgrow it

Move the slider to your list size.

per month · approx, billed in USD

contacts

2,000100,000+

✓ Every feature, at every size
✓ Unlimited team members and agents
✓ Unlimited WhatsApp conversations
✓ Change your allowance any month
✓ Cancel any time — no contract

Get started free

Start on the free plan — upgrade to contacts (/month) whenever you need it.

WhatsApp conversation charges are billed by Meta directly at their published rates and are not marked up here.

Questions

Before you sign up

No. You need a Meta Business account and a phone number that is not currently active on the WhatsApp consumer or Business app. We walk you through connecting it, and verify the connection against Meta before telling you it worked.

Yes. WabaCRM runs on the official WhatsApp Business Platform (Meta Cloud API). It is not an unofficial automation tool that scans QR codes, so your number is not at risk of being banned for using it.

Any person stored in your contact list. If someone messages you and is captured as a lead, that is one contact. Delete contacts you no longer need and your usage goes straight back down — including back onto the free plan.

Yes. It is not a trial and there is no countdown. You keep up to 1,000 contacts, every feature, and unlimited team members for as long as you like, without entering a card. We can offer this because sign-up requires a company email address, so the free tier is used by real businesses rather than throwaway accounts.

Nothing is deleted and nothing breaks. You simply cannot add contacts beyond your allowance until you increase it — existing conversations, campaigns and history all keep working. Upgrading takes one click and starts at $2 a month for 2,000 contacts.

No. Add your entire team at no extra cost. Price depends only on how many contacts you keep, which means growing your team never increases your bill.

Any month, up or down, including all the way back to the free plan. The only limit is that you cannot drop below the number of contacts you currently store — delete some first, and we will never silently delete them for you.

Because the free plan is genuinely free and has no time limit, it only works if the people using it are real businesses. Requiring a company domain keeps it that way, and a WhatsApp Business Account has to belong to a real company in any case.

Yes. There are native Android and iOS apps for your team, so agents can reply to conversations, look up contacts and check the dashboard away from a desk.

WhatsApp only allows free-form replies within 24 hours of a customer message. WabaCRM shows that window on screen and switches to approved templates automatically once it closes, so messages do not silently fail.